Creative director, brand strategist, and the woman behind the scenes of some of the most iconic photoshoots & content you’ve seen online.

I work exclusively with high-level entrepreneurs — women who already have a known brand, thriving business, and are now ready to elevate how they express it.

This is about embodiment. Expression. Presence. Visual storytelling that feels like a mirror to your evolution.

My work is part identity, part style, & part strategy — because conviction, power, & presence on camera that’s felt in seconds only comes from the within.

When you’re in my world, we’re not just deepening brand, pushing expression, & looking hot on camera…

We’re creating an embodied legacy.

Whether I’m uniquely concepting an out-of-the-box brand shoot or refining the expression of your next brand iteration— everything I do is rooted in the belief that your brand should feel like your fullest self amplified.

The Happy Rich Woman is already within you.

I’m here to activate her & her out on camera to be shared w the world.

Welcome, I'm IRENE

You’ve mastered strategy & built the business. You’ve scaled.

Now — it’s about a deeper expression and an image that actually mirrors the power you hold.

It’s about becoming art — owning the truth of your evolution and expressing it in a way that’s visceral, undeniable, and completely your own.

Every element — from visuals to voice, from photoshoot to positioning — is crafted around the real you.

The woman with the sharp mind, the magnetic presence, and the desire to move through the world in full color.

This is creative direction for leaders who don’t just want to look iconic — they want to feel it, breathe it, live it, & look it in their visuals.